SELVULook like yourself.
Or better.
Natural face retouching and makeup for photos and videos. Designed for private, on-device processing.
Natural · Private · Fast · On-device · Video-first
- Skin
- Face
- Jaw
- Eyes
- Nose
- Lips
How it works
- 1
Import
Choose a photo or video.
- 2
Retouch
Reshape naturally, or add makeup.
- 3
Export
Save your finished content.
Controls that stay subtle
Every adjustment is calibrated to a natural range — at full strength Face Slim moves the contour by 14%. Move the sliders and the drawing follows, in the same directions and by the same ratios as the app. It is an illustration, not a retouch of a photograph.
Illustration — retouching a photo happens in the app
What SELVU does
Natural Retouch
Refinement that keeps your original look. No plastic skin, no stranger in the mirror.
Makeup
Lipstick, blush, circle lenses, eyeshadow and eyeliner, each with its own palette, in photos and video.
- Lipstick
- Blush
- Circle Lens
- Eyeshadow
- Eyeliner
Video Tracking
Your retouch follows your face as it moves, so video stays consistent frame to frame.
Fine Controls
Adjust each area independently, in ranges designed to stay believable.
- Skin
- Face
- Jaw
- Eyes
- Nose
- Lips
Presets & My Look
Start from Natural, Soft or Camera Ready. My Look learns the photo edits you keep and offers them back.
On-device Processing
Face tracking and retouching are designed to run on your phone, not in the cloud.
Subtle changes.
Still you.
Face Slim +30 · Jaw +25 · Eyes +20 · Nose +25 · Skin +35
Your face stays yours.
Designed for on-device processing
Face tracking and retouching are being built to run on your phone's own hardware.
Minimal cloud, by design
The goal is simple: your photos and videos shouldn't need to travel to be retouched.
Your face is not a product
Privacy is a core product principle — not selling or mining face data is part of the design, not an afterthought.
SELVU is in development. These describe the product's design goals, not audited guarantees — final behavior will be documented in the full privacy policy.
Set your look once.
Use it everywhere.
Presets keep your retouch consistent across every video you make — same face, same settings, every upload.
- Short-form creators
- Vloggers
- Talking-head creators
- Personal social media
Your presets
- NaturalApplied
- Soft
- Camera Ready
- My Look
The starting points in the app: three built in, and My Look.
Questions
Does SELVU change my identity?
No — that's the point of the product. SELVU aims for subtle, natural adjustments, and you control the strength of every one. The defaults are calibrated to keep you looking like you.
Are my photos uploaded?
SELVU is designed around on-device processing: face tracking and retouching are built to run on your phone rather than a server. Final behavior will be documented precisely when the app launches.
Does SELVU work with video?
Yes. SELVU tracks your face across frames so the retouch stays stable and consistent through a whole clip. Video currently supports SDR clips up to 1080p at 30 fps.
Does SELVU do makeup?
Yes. Lipstick, blush, circle lenses, eyeshadow and eyeliner work in photos and video, each with its own palette. Retouch and makeup are two modes of one editor, and the preview always shows both.
Can I save my own face preset?
Yes, for photos. SELVU learns the adjustments you keep in photos and offers them back as your own starting point, alongside the built-in ones. Your preferences stay on your device.
Will there be a free version?
We're considering a free tier alongside paid Pro features. Pricing isn't final yet — it will be announced on this site.
Will SELVU support iPhone and Android?
Yes, both platforms are the goal. iPhone is planned first, with Android following.
Opening soon
SELVU is in early development. Waitlist signups open with the beta.
There is no signup form yet, and this page collects no email address.